[MONTRÉAL] Here’s a short film editorial about an advertizing campaign in Montréal bus shelters. In this advert a runner in brand-name running shoes jumps the turnstile, presumably to avoid paying his fare to use the Metro. This short video, Tourniquoi? (2005) encourages brand-name running shoe manufacturers to subsidize public transportation by paying the fare every time someone jumps the turnstile in the Montréal Metro.
Tourniquoi? – Widge – 01:25
